The Business Decision: Unintended Consequences
Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the...
View ArticleDon’t Worry, They’re Just Words: Part II
In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others...
View ArticleThe Lesson That Marketers Can Learn From the 1948 Presidential Election
“Dewey Defeats Truman,” was the headline that the Chicago Tribune printed the night of the 1948 election. As you probably know, that headline was incorrect. As an article that was published on the...
View ArticleThey Only Cost a Tweet! #tweetshop
The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco...
View ArticleA Look at the Aging of America From a Retail Perspective
Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that...
View ArticleFocus on the Non-Shopper to Increase Retail Sales
In an effort to increase the sales of their products and services, retailers need to focus on the whole shopping experience. This starts even before consumers see or hear the store’s advertisements and...
View ArticleLessons American Retailers Can Learn From a Store Over 8,000 Miles Away
Whether you love them or hate them, nobody can argue with the fact that Walmart has been very successful at doing what they do. This success can be partially attributed to the fact that Walmart has...
View ArticleA Huge Social Media Fail—Or Is It?
In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May,...
View ArticleOnline Video Marketing – Just What the Doctor Ordered
If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research...
View ArticleNarcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive...
In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know...
View ArticleBuy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs...
Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s....
View ArticleReward Customers for Good Behavior to Generate Positive Word of Mouth
The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...
View ArticleMacy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing
Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment...
View ArticleSometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
View ArticleLocal Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)
In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is...
View ArticleProduct Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
View ArticleA Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
View ArticleMany Success Stories Actually Are Great Stories
Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an...
View ArticleSocial Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)
“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...
View ArticleCashless Stores: Ahead of Their Time or Just Bad for Business?
For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...
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